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So we built DiC in AR (augmented reality) and this is us taking him for a bit of a spin.

One of the things we kept hearing from everyone was that they wanted one. And augmented reality seemed like a great way to give people that experience and put this guy in your pocket…literally.

Take him on walks, take selfies with him, take him travelling, whatever you want really. Just don’t get weird…or do? Stuff it, it’s your choice. We may judge you, we may not.

The iOS App (sorry Android users, but Android version is a while away) is in BETA at the moment and we’re keen to get it in your hands to see what you think.

NOTE: All footage straight from the iPhone. And it was on the beach so apologies for the crappy audio quality of some of it.

Sign Up for the closed BETA iOS App